How To Web is the leading conference about technology, innovation and entrepreneurship in the South Eastern Europe region.

During my internship at the Iasi based digital product development agency Grapefruit I was fortunate enough to be directly involved in the design process for bringing the conference into a new chapter. This was a very ambitious project as it required both digital and print design while adhering to a strict schedule in order to allow the ticket sale to start in advance.

I was involved in sketching and designing the landing pages for the main event and the Spotlight contest, ticketing system, partners page, badge, notebook, lanyard, social media banners and the conference schedule layout.
The Schedule layout was a big UX challenge that, with the help of Grapefruit’s Lead UX Designer Alecsandru Grigoriu I was able to make fit a cross-fold A4 page.

For more info on the project check Grapefruit’s blog post.